Built to scale. Ready for Retailers.
We help brands grow through storytelling, differentiation, and operational excellence – with bespoke guidance from brand to shelf.
We help brands grow through storytelling, differentiation, and operational excellence – with bespoke guidance from brand to shelf.
Define the story retailers can believe in.
Clear stories, strong POVs, and the right retail fit.
Build an assortment buyers want to invest in.
Edited assortments, shelf-ready packaging, and pricing that works.
Replace guesswork with disciplined growth planning.
Sales planning, MOQs, and scale-ready systems.
Plan beyond the first PO.
Multi-season roadmaps buyers can buy into.
Show up like you’ve done this before. Buyer decks, pricing, forecasts, and retail requirements.
Win the shelf — and keep it. Ongoing support for launches, seasons, and growth moments.
Starface
Retail Launch · Positioning
Never Have I Ever
Brand Strategy · Onboarding
Ind. Fragrance
Assortment Planning · GTM
Boy Smells
Retail Strategy · Education
Boulangerie
Packaging · Financial Modeling
LMG
Brand Identity · Storytelling
Boy Smells
Retail Readiness · GTM
Boulangerie
Positioning · Onboarding
Starface
Retail Launch · Positioning
Never Have I Ever
Brand Strategy · Onboarding
Ind. Fragrance
Assortment Planning · GTM
Boy Smells
Retail Strategy · Education
Boulangerie
Packaging · Financial Modeling
LMG
Brand Identity · Storytelling
Boy Smells
Retail Readiness · GTM
Boulangerie
Positioning · Onboarding
Managing Partner
Beauty & Wellness
Alexzndra Sylvia has spent her career shaping how beauty brands are discovered and scaled.
She spent a decade building and leading the Beauty & Wellness category at Urban Outfitters, defining its point of view, identifying emerging brands, and translating cultural shifts into commercially successful assortments. Her work centered on recognizing what makes a brand resonate—and what earns lasting placement at retail.
With more than 15 years of experience across retail, merchandising, and brand building, she has helped discover, launch, and scale emerging beauty brands while shaping assortments, positioning, and long-term retail strategy. She brings a rare combination of merchant instinct, strategic clarity, and operational rigor developed inside one of the industry's most influential specialty retailers.
Earlier, she was part of the founding team at Birchbox, helping pioneer a new model for beauty discovery.
Today, she partners with founders to refine their positioning, sharpen their assortments, and prepare their brands for meaningful retail growth.
Your Brand's Glow-Up Plan
Start with a free discovery call. We'll tell you exactly where your brand stands and what it takes to get retail-ready.